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While smart TV ownership is increasing gradually, time spent on such devices is growing at a faster rate, progressively replacing the standard TV set. Explore more of the latest developments in digital viewing and listening behaviour in this comprehensive report:
- Time spent on mobile phones is increasing among the overall population
- SVOD is driving the increase in time spent on non-linear video
- Music streaming was one of the clear winners of 2020, especially among young people. With Spotify an outright leader in Europe.
- Social media is the leading media by time spent for IU 16-24.
and more...