Audience - Radio & Audio - Online Platforms

Public Service Media Audio-on-Demand Landscape

15 October 2021 - EBU

Public Service Media Audio-on-Demand Landscape

The Audio-on-Demand (AOD) landscape is undergoing radical change. Public service media (PSM) strive to adapt to new consumption habits and audiences’ expectations. To keep up, at least 5 PSM AOD platforms are relaunching or revamping in 2021.

Our new report – PSM Audio On-Demand Landscape – details PSM’s renewed content strategies. PSM on-demand audio platforms continue to rely on catch-up. Nevertheless, podcasts are increasingly essential, with 82% of Members having online-only podcast content on their platform.

Distribution strategies for content are also under review. 85% of Members offer content on Apple Podcasts, with Spotify catching up quickly – although very few consider those platforms to be strategic.

Read the report to learn all about PSM’ audio-on-demand offers, organizational structures, strategies and prospects.

The report also comes with 16 detailed profiles of PSM AOD platforms.

View the research