In video, audio and online, the cards are being reshuffled and the war for both content and attention is on!

This report looks at the current prominent trends and reflects on the potential outcomes for public service media in terms of threats as well as opportunities.

Here are just some of the themes you will find:

• The global content spend race expands to Europe with SVOD behemoths increasingly investing in European original content
• Media giants are shifting their attention towards podcasts - welcome to the new front in global streaming wars
• Gen z's entertainment behaviour, with their desire for digital experiences to connect them for an authentic sense of community
• The new era of super aggregators taking full control of the audiovisual value chain – from the production of content to the final hardware