Public service media (PSM) make an unparalleled contribution to the creative economy in Europe, with an investment of roughly 16 billion euros a year in original European content. Behind most of these programmes lie a vast number of rights and a wide variety of rights holders who are remunerated via the licensing their work. Audiences today expect to watch or listen to content across devices (TV, radio, online). PSM have adapted to this demand by making their programmes available for live viewing, catch-up and on-demand, as well as through the traditional linear means on multiple platforms. Modern and easy rights’ clearance licensing mechanisms are crucial to enable audiences to benefit from cross-device programming in in the EU.