Digital Transformation

Learning from Public Service Media in Transformation (Second Edition)

16 April 2018 - EBU

Learning from Public Service Media in Transformation (Second Edition)

The second edition of this Status Report for the Digital Transformation Initiative advances further our aim of helping Members understand and implement the process of restructuring and transforming.
We have organized two workshops, in September 2017 and February 2018, involving a total of 19 EBU Members. The second workshop enabled us to refine this report and further develop our digital transformation framework.

This status report has three main aims:

  • Stimulate a culture of peer learning about digital transformation by describing some of the actions and practices at PSM in transformation.
  • Propose a definition and framework for digital transformation in the context of PSM.
  • Equip EBU Members with input for internal discussion on the need for digital transformation, along with tools for self-assessment, prioritization and measurement.

In this updated report, we have refined the key terminology of the framework in response to our ongoing consultation and analysis.

Our top-level goals now have a greater emphasis on the cultural changes that underpin digital transformation processes, and our enablers reflect the critical role that digital skills and talent management play in long-term success.

The Digital Transformation Initiative is an iterative process, of which this report is a milestone. A wider set of related tools and services is in development.

EBU Members are invited to send all feedback directly to Sasha Scott, DTI Research and Project Lead (

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