Funding & Advertising

Advertising and Public Service Media

10 March 2022 - EBU

Advertising and Public Service Media

Advertising remains a significant part of the Public Service Media (PSM) funding mix.

Today, challenges are growing around advertising for PSM with advertising revenue in decline over recent years and a number of EBU PSM Members seeing a tightening of advertising limits. The COVID-19 crisis has also exacerbated the strain on advertising over the last two years. 

This report explores advertising's financial trends, limits, and the actual amount of advertising.

View the research