Advertising and Public Service Media
10 March 2022 - EBU
Advertising remains a significant part of the Public Service Media (PSM) funding mix.
Today, challenges are growing around advertising for PSM with advertising revenue in decline over recent years and a number of EBU PSM Members seeing a tightening of advertising limits. The COVID-19 crisis has also exacerbated the strain on advertising over the last two years.
This report explores advertising's financial trends, limits, and the actual amount of advertising.