Putting the concept of value at the heart of your organization and your leadership means figuring out how public service media (PSM) and their employees, their partners, their stakeholders and even their competitors can look ahead and work together to improve the conditions for the people and communities they serve to create a better world.

This Executive Guide brings together the acquired knowledge and most inspiring steps taken by PSM leaders who have embarked on redefining the purpose of PSM to stay connected to society. We hope it will not only inspire you but also ignite your imagination and prompt you to act and launch your organization’s value journey.