Experimenting with News Fatigue and News Avoidance
05 July 2020 - EBU
Audiences may have been consuming a lot of news lately, but the dangerous trend of news avoidance has started to re-appear. Viewers become tired of doom-laden reporting and the impact that downbeat news has on their overall mood. So they simply switch off when the news comes on.
In this report, media analyst Thomas Baekdal explains his own experiment with avoiding news in this commissioned report.