The COVID-19 pandemic has made the complex media landscape even more challenging for public service media (PSM). Penetration of national media markets by global SVODs, changing media consumption behaviours, a shortage of funding and the necessity to innovate at lightening speed must all be overcome. For PSM strategists, these risks are numerous and seemingly impossible to mitigate. However, good strategy can help organizations navigate these obstacles and experience success. Discover tactics and tools that will enable you to design corporate strategies focused on human connections, financial health, organizational development and innovation.