As the media industry evolves and produces different content for different audiences on different devices, the use of energy continues to increase. Services used to grow audiences, such as personalisation and artificial intelligence, have a compound effect. As public service media organizations, we have a responsibility to improve the environmental performance of the broadcasting industry to make it greener. Sustainable approaches are fast becoming a "business as usual" way of working. Together, we can develop better strategies not only for the environment but also for the economy.