In 2018, the media industry was responsible for 2.8% of global energy use (Malmodin & Lunden). Services used to grow audiences, such as personalisation and artificial intelligence, have a compound effect. As public service media organizations, we have a responsibility to improve the environmental performance of the broadcasting industry to make it greener. Sustainable approaches are fast becoming a "business as usual" way of working. Together, we can develop better strategies not only for the environment but also for the economy.