How NRK started their sustainability journey
21 September 2021 - EBU
It can be difficult to know where to start your sustainability journey. NRK established a project early autumn 2019. The main task was to make a holistic approach to the work with sustainability in the organisation. In this session, Hilde Thoresen, Head of Environmental Sustainability, shared some learning points from the sustainability journey NRK has made so far.
- Make a baseline – a scientific starting point! Measure the carbon footprint from your organization and clarify what the main emission factors are (energy, material, travelling etc).
- Identify where the organisation can make a difference. In what way can your organization contribute to a more sustainable community and world?
- Involve key persons in you organizations in the process of making a sustainability strategy. They will become your best ambassadors!
- Ensure that the top level management set targets for sustainability and that the targets are part of the overall corporate strategy.