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Young Audiences

Public Service Media Drama for Youth: What works?

18 May 2021 - EBU

Connecting with young adults is a challenge for public service media (PSM), in this webinar, five EBU Members explain how they managed to create successful programmes for youth. You'll learn about:

  • the extensive research SVT has conducted to create their popular series Festen
  • why it is important for France Télévisions to invest in programmes for young audiences in order to compete with other platforms,
  • the reasons behind Avrotros/NPO's successful first drama web-series and their comedy web-series
  • how RTP Lab promotes young talents from all areas and give them the means to create programmes that are relevant to youth audiences
  • how Czech Radio’s drama podcast was successful with their influencer marketing strategy.