News, Journalism & Trust - Young Audiences

Young Audiences and News Webinar

19 October 2022 - EBU

How do young people get their news? And how can news publishers, and especially public service media, reach this elusive audience? These are the questions at the heart of the webinar. After a short introduction by Florence Hartmann from the EBU, the event explored issues such as news avoidance, weaker connections with mainstream media, and the rise of influencers with the help of new qualitative and quantitative research from the Reuters Institute.