Young Audiences

Youth Report: What works?

24 November 2020 - EBU

Youth Report: What works?

Connecting with young adults is a challenge for public service media (PSM), but some EBU Members are nevertheless making significant inroads with this age group. In this key report from the EBU Young Audiences Initiative, we invite our Members to take a look at some PSM Youth case studies and discern the elements of success behind them.

The 2020 Youth Report includes: 10 strategic recommendations based on interviews with 10 PSM Youth executives and 60 success stories across 7 genres.

Enjoy the journey!

View the guide