Connecting with young adults is a challenge for public service media (PSM), but some EBU Members are nevertheless making significant inroads with this age group. In this key report from the EBU Young Audiences Initiative, we invite our Members to take a look at some PSM Youth case studies and discern the elements of success behind them.

The Youth Report includes strategic recommendations, interviews with our community of PSM Youth executives and many success stories.

Enjoy the journey!