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Eurovision Sport secures rights for the Billie Jean King Cup

11 April 2024
Eurovision Sport secures rights for the Billie Jean King Cup

Eurovision Sport, the new free digital streaming platform, is proud to announce a landmark deal to broadcast five Billie Jean King Cup Qualifier ties* this weekend. This partnership marks the first-ever tennis tournament to be featured on Eurovision Sport, showcasing the platform’s expanding portfolio and its dedication to promoting women's sports across the globe.

Eurovision Sport is a pioneer in live sports broadcasting making thousands of hours of content available free-to-air in a single digital destination. 

Developed by the EBU, the platform complements the coverage provided by its public service media members, democratizing access to sport. Since its launch in February, e-racing, rowing, horse racing and motor sport have been added to its portfolio. 

The inclusion of the Billie Jean King Cup, the women’s World Cup of Tennis, highlights Eurovision Sport's commitment to showcasing high-quality, engaging, and empowering women's sports content. 

EBU Sport Executive Director Glen Killane stated: “We are thrilled to bring the Billie Jean King Cup to our platform, marking an important milestone in our journey to support and celebrate women’s sports. This is just the beginning of our commitment to provide our audiences with unparalleled access to diverse sporting events. By hosting the Billie Jean King Cup, we not only showcase top-tier women's tennis but also reinforce our mission to connect fans across the world with the sports they love, free to all.”

Billie Jean King Cup Ltd Chief Executive, Kerstin Lutz, said “We are delighted to welcome Eurovision Sport to the Billie Jean King Cup family. As the world’s most popular women’s annual team event, our focus is on expanding our global community of women’s tennis fans and advocates by partnering with innovative broadcasters like EBU. We are proud to be the first tennis event featured on this new women's sports-focused platform and look forward to working with the team at EBU to showcase the very best in women’s sport.”
For more information on European Sport and its offerings, please visit
*The following ties - Switzerland v Poland, France v GB, Brazil v Germany, Ukraine v Romania, Slovakia v Slovenia (exclusive) - will be available free-to-air on Eurovision Sport in 81 territories worldwide.

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Claire Rainford

Head of Corporate Communications

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